Freelo brand presskit

Everything you need to write an article about Freelo or send a bottle message to your friends. Here you can find logos, photos, app samples, colors, typography and related information.

Basic information

Short info about the application, foundation, founders and current issues. It will help you quickly find out who is behind Freelo and what we are trying to do.

Logos

Below are individual versions of Freelo® logos to download. Universal vector SVG (RGB for screens, CMYK for printing) is always available for quick download.

Photos

Photos are available when writing articles, reviews or social media posts.

Founders 1

Co-founders of Freelo.cz Karel Dytrych, Jan Kulda, Karel Borkovec
From left: Karel Dytrych, Jan Kulda, Karel Borkovec
icon- Download [JPG]

Founders 2

Co-founders of Freelo.cz Karel Dytrych, Jan Kulda, Karel Borkovec
From left: Karel Dytrych, Jan Kulda, Karel Borkovec
icon- Download [JPG]

Founders 3

Co-founders of Freelo.cz Karel Dytrych, Jan Kulda, Karel Borkovec
From left: Karel Dytrych, Jan Kulda, Karel Borkovec
icon- Download [JPG]

Founders 4

Co-founders of Freelo.cz Karel Dytrych, Jan Kulda, Karel Borkovec
From left: Karel Borkovec, Karel Dytrych, Jan Kulda
icon- Download [JPG]

Founders 5

Co-founders of Freelo.cz Karel Dytrych, Jan Kulda, Karel Borkovec
From left: Jan Kulda, Karel Borkovec, Karel Dytrych
icon- Download [JPG]

Founders 6

Co-founders of Freelo.cz Karel Dytrych, Jan Kulda, Karel Borkovec
From left: Jan Kulda, Karel Borkovec, Karel Dytrych
icon- Download [JPG]

Karel Dytrych, CEO

Co-founder and CEO of Freelo.cz Karel Dytrych

Karel Dytrych, CEO

Co-founder and CEO of Freelo.cz Karel Dytrych

Karel Dytrych, CEO

Co-founder and CEO of Freelo.cz Karel Dytrych

Karel Borkovec, CTO

Co-founder and CTO of Freelo.cz Karel Borkovec

Karel Borkovec, CTO

Co-founder and CTO of Freelo.cz Karel Borkovec

Karel Borkovec, CTO

Co-founder and CTO of Freelo.cz Karel Borkovec

Jan Kulda, CCO

Co-founder and CCO of Freelo.cz Jan Kulda

Jan Kulda, CCO

Co-founder and CCO of Freelo.cz Jan Kulda

Jan Kulda, CCO

Co-founder and CCO of Freelo.cz Jan Kulda

Jan Kulda, CCO

Co-founder and CCO of Freelo.cz Jan Kulda

Application samples

Screenshots from the app are available when writing articles, reviews, or social media posts.

Desktop mockup EN 1

Screenshot of Freelo application

Desktop mockup EN 2

Screenshot of Freelo application

Screenshot on desktop EN 1

Screenshot of Freelo application

Screenshot on desktop EN 2

Screenshot of Freelo application

Screenshot on desktop EN 3

Screenshot of Freelo application

Screenshot on desktop EN 4

Screenshot of Freelo application

Screenshot on mobile EN 1

Screenshot of Freelo application

Screenshot on mobile EN 2

Screenshot of Freelo application

Screenshot on mobile EN 3

Screenshot of Freelo application

Screenshot on mobile EN 4

Screenshot of Freelo application

Fonts

We use the Wotfard font for all Freelo websites - main site, help and blog. We continue to work with it in digital marketing materials and wherever possible. We do not use the font directly in the application for performance and multilingual reasons.

Wotfard SemiBold [primary font]

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 @ # $ &

Use the SemiBold cut for:

  • headings
  • highlighted text
  • .fw-b
  • .brand-font
Wotfard Regular [primary font]

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 @ # $ &

Use the Regular cut for:

  • all other texts
  • highlighted text
  • .fw-n
  • .brand-font
System font [in-app font]

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 @ # $ &

Used for:

  • all texts in the app.freelo.cz application
  • at the same time it is not used anywhere else
  • the reasons are performance and multilingualism
Montserrat [secondary font]

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 @ # $ &

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 @ # $ &

Use font:

  • only when the primary font cannot be used and Google fonts are available
  • use Bold for headings
  • regular cut for short additional text
  • e.g. on figma.com service for the production of marketing materials

Alternative font

An alternative font is an universal substitute. This font is on every computer and the information you type in will be most likely displayed adequately to the recipient. We use this font in documents that can be edited by a third party (typically MS Word) to guarantee the correct display of the font. We also use alternative fonts in emails.

  • Font for PC: Arial
  • Font for Mac: Helvetica

Colors

Color palettes allow us to consistently expand the web and prepare digital marketing materials with sufficient contrast and accessibility.

Blue [Main]

#001727 .color-brand-blue-1
#00293F .color-brand-blue-2
#003D5B .color-brand-blue-3
#005881 .color-brand-blue-4
#0076AC .color-brand-blue-5
#0097D9 .color-brand-blue-6
#14B2FF [Hlavní] .color-brand-blue-7
#93CCFF .color-brand-blue-8
#C8E3FF .color-brand-blue-9
#ECF6FF .color-brand-blue-10

Yellowgreen

#0E1900 .color-brand-yellowgreen-1
#1A2A00 .color-brand-yellowgreen-2
#294000 .color-brand-yellowgreen-3
#3D5B00 .color-brand-yellowgreen-4
#537B00 .color-brand-yellowgreen-5
#6B9C00 .color-brand-yellowgreen-6
#84B832 .color-brand-yellowgreen-7
#A9D478 .color-brand-yellowgreen-8
#C9EAA9 .color-brand-yellowgreen-9
#E9F8DC .color-brand-yellowgreen-10

Green

#001B02 .color-brand-green-1
#002D05 .color-brand-green-2
#00440B .color-brand-green-3
#006014 .color-brand-green-4
#00821F .color-brand-green-5
#00A52A .color-brand-green-6
#48BF56 .color-brand-green-7
#8DD892 .color-brand-green-8
#B0EFB4 .color-brand-green-9
#E6F9E7 .color-brand-green-10

Aqua

#00191B .color-brand-aqua-1
#002B2D .color-brand-aqua-2
#004044 .color-brand-aqua-3
#005C61 .color-brand-aqua-4
#007C82 .color-brand-aqua-5
#009EA5 .color-brand-aqua-6
#00BBC4 .color-brand-aqua-7
#6CD6DE .color-brand-aqua-8
#A6EBF2 .color-brand-aqua-9
#E6F7F8 .color-brand-aqua-10

Bluedark

#00162D .color-brand-bluedark-1
#002749 .color-brand-bluedark-2
#003B69 .color-brand-bluedark-3
#005493 .color-brand-bluedark-4
#0072C4 .color-brand-bluedark-5
#0091F7 .color-brand-bluedark-6
#6BABFF .color-brand-bluedark-7
#A8C8FF .color-brand-bluedark-8
#D1E0FF .color-brand-bluedark-9
#EFF4FF .color-brand-bluedark-10

Indigo

#200048 .color-brand-indigo-1
#340070 .color-brand-indigo-2
#4D009F .color-brand-indigo-3
#6E00DC .color-brand-indigo-4
#8A3EFF .color-brand-indigo-5
#A073FF .color-brand-indigo-6
#B598FF .color-brand-indigo-7
#CEBDFF .color-brand-indigo-8
#E3DBFF .color-brand-indigo-9
#F5F2FF .color-brand-indigo-10

Pink

#330018 .color-brand-pink-1
#51002A .color-brand-pink-2
#74003F .color-brand-pink-3
#A3005A .color-brand-pink-4
#D8007A .color-brand-pink-5
#FF3E98 .color-brand-pink-6
#FF7EAF .color-brand-pink-7
#FFB0CA .color-brand-pink-8
#FFD5E2 .color-brand-pink-9
#FDF0F4 .color-brand-pink-10

Red

#330018 .color-brand-red-1
#540008 .color-brand-red-2
#350003 .color-brand-red-3
#790011 .color-brand-red-4
#A9001C .color-brand-red-5
#E00028 .color-brand-red-6
#FF4B58 .color-brand-red-7
#FF8389 .color-brand-red-8
#FFD6D7 .color-brand-red-9
#FDF1F1 .color-brand-red-10

Redorange

#2D0A00 .color-brand-redorange-1
#471600 .color-brand-redorange-2
#672300 .color-brand-redorange-3
#913400 .color-brand-redorange-4
#C14800 .color-brand-redorange-5
#F35E00 .color-brand-redorange-6
#FF8666 .color-brand-redorange-7
#FFB4A6 .color-brand-redorange-8
#FFD7D0 .color-brand-redorange-9
#FDF1EF .color-brand-redorange-10

Orange

#241100 .color-brand-orange-1
#3A1F00 .color-brand-orange-2
#563000 .color-brand-orange-3
#794600 .color-brand-orange-4
#A26000 .color-brand-orange-5
#CD7B00 .color-brand-orange-6
#F29200 .color-brand-orange-7
#FFB781 .color-brand-orange-8
#FFD8C1 .color-brand-orange-9
#F9F2EF .color-brand-orange-10

Gray

#161616 .color-brand-gray-1
#262626 .color-brand-gray-2
#393939 .color-brand-gray-3
#525252 .color-brand-gray-4
#6F6F6F .color-brand-gray-5
#8D8D8D .color-brand-gray-6
#A8A8A8 .color-brand-gray-7
#C6C6C6 .color-brand-gray-8
#E0E0E0 .color-brand-gray-9
#F4F4F4 .color-brand-gray-10

Captain, take the tiller
and try Freelo now

The 14-day test cruise is for free and you can invite your entire crew.
Need help? Book free online consultation.