Interview with 2Score CEO on how they manage to play the first league in sports marketing

For Freelo is asking Karel Dytrych
2Score is at market a couple of years. Could you introduce the complany, tell me a bit of history, your visions and plans?
For 2Score responses CEO Vojtěch Šišma

2Score has been on the market for nearly 7 years and the main mission is to cultivate the sport environment and specifically sport marketing in the Czech Republic. We want the level of Czech sport to grow, on the playgrounds themselves as part of the sporting performances and in the auditoriums in terms of their fulfillment and the quality of the related services. Therefore, we like to inspire abroad and apply the best practice to the Czech reality. This can be said to be a never-ending process, as they will always be better or inspiring in something abroad. Although we often hear admiration from abroad for our work.

What makes 2Score unique compared to other agencies?

The exceptionality to other agencies is certainly our focus on sports mainly. That includes marketing of sport, communication and conclude partnerships.

Assigned tasks = clear responsibility,
e-mail notifications = nothing escapes,
functional application = work anywhere.“
Which of your achievments are you the most proud of? While browsing your web and social networks, I found Sparta, Fortuna League, Sazka, MCDonalds etc.

We are very proud of the clients and projects we have created over the years. In many aspects they are at the top of our field. Since our team is made up of people who love sport, working at such a level is also an honor. If I have to choose one thing and speak for my colleagues, it was Tomas Rosicky's goodbye party last year. This project has brought so many emotions and pride to participate in something like this.

How many people currently make up the 2Score team and how do you work?

With externalists, we would probably need more than two pairs of hands to count our team that communicates closely. We have a group of graphic designers, group of video creators, group dedicated to manage digital platforms and group managing the projects. The work structure is divided in the same way. The structure corresponds to the clients associated with the projects.

How many sites are you currently working from?

We have an office in the very center of Prague with a view of the National Museum, but it is not the only location where we work. Especially team members communicate with each other there. We practice home office mode a lot and work is often done on the ground.

Do you also work with external colleagues?

We try to cooperate with the best ones who combine expertise and fit into our team. The reason is that we take it as a process of constant learning and gathering more and more experience.

Is it hard to plan a creative job? Did you know that you always deliver a creative with a job during the week? How variable is it?

The ASAP word is popular in our field, we're not used to have enough time. Many projects have deadlines and creativity is needed, otherwise there is no other way. In this context, I think we have well-set processes and always find the best solution based on the conditions.

The most common mistake is probably forgetting “something”, Freelo helped us the most with internal communication system.”
What about the events? They are often planned a year ahead..

We are rather devoted to small events and for the larger ones we have excellently cooperating externalists or agencies.

What techniques do you use in your teamwork? What works and what have you left?

We have a meeting system in place, but when there's nothing to deal with, we don't meet. We do not hold meetings for meetings. In any case, there are often many innovations, either whole projects or partial work on long-term projects. That is why the conference room is often filled during brainstorming or even feedback meetings after realized projects or events.

Time to time, even in a well-coordinated team, there are some complications when finishing tasks or projects. What did you deal with specifically and which procedures helped you to solve the problem?

Cooperation is the most important. When mistake is made, we need to communicate to minimize and then learn from these mistakes for the next time. The most common mistake is probably forgetting “something”, Freelo helped us the most with internal communication system.

What is the hardest part of running an agency like yours?

The biggest problem with us is that we are addicted to our work. We love sport and we want to do our job as good as we can. In agency you have limited by given budgets of the projects. They specify hour limits and workload that is allocated to the project. We often spend more time on projects because we just want it to be even better than we promised. In case it is acceptable, we take it as an investment in our mission fulfilment.

Freelo brought clear rules in the cooperation of our team members, minimized errors and clear structure.”
Have you experienced a real “fuck up” or distress moment and what helped you to pull through?

Yes, time and plenty of meetings.

What system did you use to manage  the team communication before Freelo?

The transition to Freelo was also related to the expansion of our team and the adjustment of the structure to a more specialized structure according to the specifics of the work from the original division according to projects. Before e-mail, messenger and excel's Todo were enough.

How has the workflow and efficiency changed after implementation of Freelo?

I can't imagine how would our team work without Freelo or a similar platform. Freelo brought clear rules in the cooperation of our team members, minimized errors and clear structure.

The ASAP word is popular in our field, we're not used to have enough time. Many projects have deadlines and creativity is needed, otherwise there is no other way.”
Why did you choose Freelo and how did its implementation in your team go?

We were looking for a platform to manage projects and their associated tasks. There were more options to choose, but the Czech one won. We just went for it and we didn't look for other ways. The implementation was a little bit rugged at the beggining, to set it all well, but the approach to throw all of us into the river to swim won. We managed, we are still swimming and well.

How many projects are you currently working on?

We have many long-term projects consisting of sub-projects. That is why there are dozens of projects.

How do you divide your projects in Freelo?

This cannot be said clearly. Something according to client and something according to larger project.

Are they rather short-term or long-term issues?

Most of our projects are long-term.

We have manuals of our processes prepared, but an example and practice works the best.”
Do you track the productivity or the efficiency of your teams in detail? How do you know that everything works like a charm?

That's what we use in Freelo, the timesheet platform and regular meetings.

Do you have any specifics within the team cooperation that influences the success of projects or their severity?

Love for sport and what we do.

What other tools or apps do you use except Freelo and to what?

Of course e-mail for communication outside our team. WhatsApp just for internal communication. A package of services from Google, especially Drive. Adobe packages for our creative colleagues. My Hours for Timesheets.

How do you teach new team members with Freelo and the entire workflow?

We have manuals of our processes prepared, but an example and practice works the best.

Which Freelo features are the most useful to you and why?

Assigning tasks = clear responsibility, email notifications = nothing escapes attention, functional application = work anywhere.

What processes / functions in the company do Freelo solve for you?

Communication, meeting minutes, assigning tasks, keeping inspiration. We don't use it to report time at all.

In past, when I turned the PC on, I went to Facebook and even earlier to Seznam, now I start with Freelo.”
Is there something bothering or missing in Freelo?

Maybe more simple time reports, that would be more useful for agencies than freelancers.

When you say Freelo, which words do you think of?

Facebook or Seznam. In past, when I turned the PC on, I went to Facebook and even earlier to Seznam, now I start with Freelo.

Do you have any tutorials or best practices for using Freelo?

Put everything to Freelo.

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