Jak ve FotoŠkoda používají Freelo pro ogranizaci stovek workshopů, řízení marketingu a komunikaci s externisty

Until recently, FotoSkoda was a classic brick-and-mortar store where you could choose almost anything from photographic material to amateur photo equipment to professional “machines” for the best photographers in the industry.

Since the inception in 1991, it has come a long way and in recent years its activities have increasingly included less sales issues. They started to organize exhibitions and workshops, run a café in cooperation with Clovek v tisni, organize a major photo festival and much more. It has to be said that PhotoSkoda clearly stands out above its competitors.

Široké portfolio akcí, které pro naše zákazníky a nadšené fotografy ze všech koutů republiky připravujeme, vyžaduje šikovné nástroje. Proto jsme sáhli po Freelu. říká prozaicky Martin Vachata, projektový manažer FotoŠkoda

Martin Vachata s Martinou Susovou. Zdroj: Soukromý archiv Fotoskoda.cz

Coordination of internal and external teams

Forwarding informations, clear assignments, deadlines, setting responsibilities. All these things needs to be ensured within combined internal and external team. It wasn’t always easy in FotoSkoda. After the amount of emails, phone calls and endless meetings became unbearable, it was time to look for a suitable application.

Freelo jsme začali používat nejprve pro organizaci rozsáhlého FotoŠkoda Festu, který pořádáme 2x do roka a musím říct, že nám neuvěřitelně sedí. V aplikaci pracuje v současné době náš kompletní marketingový tým, včetně copywriterů, produktových manažerů a kolegů z IT, a několik dalších spolupracovníků z ostatních oddělení. adds Vachata

We are saving dozens of hours

Organizing of FotoSkoda Fest, a festival which takes place traditionally twice a year in Langhans Palace and lasts ten days, takes 3 months. There are X internal and X external specialists working on this project. The festival is made up by dozens of workshops, presentations, exhibitions and discussions, so preparation demands a lot of time and it’s definitely not a bed of roses. Thanks to Freelo and more effective collaboration, we managed to reduce the time of preparations by 90 hours, that is 11 workdays!

Část týmu Fotoškoda před prodejnou. Zdroj: Soukromý archiv Fotoskoda.cz

Separation of short‑term and long‑term projects

However, we don’t have just one project and today FotoSkoda has based twelve projects in Freelo. Ten of those projects are very active. We allways insist on separation of short-term and long-term activities and have a clear set of rules in the application. This makes it easy to keep all teamwork clear. “Festival” types of projects belong to short-term and regular operations and production to long-term ones.

16 projects
54 active users
6.500+ completed tasks
22.000+ comments on tasks

How and for what is FotoSkoda using Freelo?

  • Place for ideas — any thought does not get lost thanks to special To-Do list for ideas. Everyone's opinion is welcomed.
  • Meetings — every meeting is planned and prepared in Freelo in advance. Each team member suggest the things to talk over. All of us are better prepared and the tasks are commented, assigned or closed afterwards.
  • Instead of e-mail — what can be solved in Freelo cannot be in e-mail. Most of the issues are in Freelo straighway. Everything is in one place, clear and searchable for everyone.
  • Web update — communication with the agency and task priorities.
  • Knowledge base — some projects serve as a list of resources. There are budgets, documents and files, lists of webs and other materials attached.
  • Product launch — introducing of the new products is complicated process. It is saved as a template in Freelo. Involves product data, text design, feedback solution, video shooting, campaign planning etc. Thanks to processes we do not forget anything important.
  • Employees recruitment — there is many tasks regarding the onboarding of the new team member. From the description of the job position and it's advertising to interviews and trainings. The whole process involves about 50 smaller or bigger steps and the personal manager creates them in one click.

Martina Susová při používání Freela. Zdroj: Soukromý archiv Fotoskoda.cz

Jakmile jsem začala dělat marketingovou manažerku, věděla jsem, že nějaký nástroj pro zadávání a kontrolu práce potřebuju. Freelo je snadné na obsluhu, vizuálně hezké a levné. Používáme ho už 3 roky a jsme nadšení. Mimochodem, s kolika dodavateli softwaru chodíte na pivo? :-) Martina Susová, manažerka marketingu ve FotoŠkoda

Samples from Freelo

Important links related to the project are in FotoSkoda so-called Pinned to the project.

Example of To-Do list that helps the team not to forget anything important when launching a new TOP product.

Example of maintenance To-Do list that is regularly checked and sorted. It has a function of context inbox.

What can Freelo do in one click?

  • Which tasks have I input and are not done?
  • Which taskt are without deadline or resolver?
  • Which tasks have been finished by my team last week?
  • What should I work on?

Přečtěte si také V Sanasportu šetří Freelo čas a energii padesátičlennému týmu každý den

The most useful features

  • Task discussion — the course of events is held in one place and informations are tracked only by involved colleagues. It is also very easy to search back any important data.
  • Project templates — in case of regularly repeated projects, this is a feature that you will no longer want to work without. You simply take over the structure of the project from the project that you have realized over time.
  • Job reports — you can easily track the workload of individual team members and plan resources for upcoming tasks and projects.

Practical TIP from FotoSkoda at the end

Přehlednost na prvním místě = Mějte ve svých úkolech pořádek a zkuste dodržovat „desatero Freelo pravidel”. A pokud vás v průběhu používání aplikace napadnou další body, prostě je k desateru přidejte a sdílejte s každým kolegou v týmu. Bude se vám všem pracovat mnohem lépe.

Field Sales of phototechnics
Team e-Commerce
Business size 51-100
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